September 26, 2012

Believe it. It’s Not Butter.

Today’s blog is a look at the history behind a recent news story, about the guy that sued for having contracted “popcorn lung.” He won a seven million dollar lawsuit against a popcorn maker and the supermarket chain that carried it.

The chemical that allegedly caused the man’s lung illness is called diacetyl. It’s an ingredient in many brands of microwave popcorn, and is used to create the “butter” flavor in those and other products. That seven million dollar ruling has probably caused more than a few ConAgra, Unilever, and other big-agrifood company executives to quake in their custom-made boots.

Studies have shown that when certain fake-butter-flavored products are heated, they release the diacetyl vapor which, when inhaled, can lead to a rare and irreversible respiratory disease called bronchiolitis obliterans.

The guy who won the ruling claimed to have consumed two bags of microwave popcorn every day for ten years. Skimming over this unsettling glimpse into that person’s life, let’s look into a bit of the history behind those fake butter products the food industry euphemistically calls “table spreads,” beginning with margarine.

Margarine has an interesting history. Emperor Louis Napoleon III offered a prize to anyone who could make a cheaper alternative to butter that could be used by the military and the poorer classes. In 1869, the French chemist Hippolyte Mège-Mouriès invented oleomargarine, which was derived mostly from animal fat.

With the Great Depression and the subsequent rationing in World War II, animal and dairy fats became more and more scarce in the U.S. and Europe. So the manufacturers of margarine changed it to a more vegetable-oil-based product.

There were (and still are) some upsides to margarine. It’s cheaper than butter, and, for the brands that contain no animal products, a good alternative for people who keep a strict kosher diet, and for vegans.

But dairy farmers objected to the existence of margarine from the get-go. In 1895, many states passed laws limiting or banning the sale of margarine to protect the dairy industries. It was illegal to sell margarine in the state of Wisconsin–and restaurants there still can’t offer only margarine and not butter to their patrons.

Many margarine and fake-butter manufacturers have responded to the recent diacetyl scare by substituting a different chemical, known as 2,3-pentanedione. But new studies have shown that to be just as bad for cooks’ health.

The people most at risk are food service workers, like those fry cooks you see in diners who ladle out the butter-type product on their grills, or people who work in popcorn factories.

It’s almost impossible for us consumers to tell if a product contains diacetyl, because manufacturers are not required to list it on the label.  Pretty much all margarines and vegetable shortenings contain diacetyl. But so does some real butter! (The manufacturers add diacetyl to unsalted butter to stabilize and preserve it.) Your best bet is to stay away from anything labeled “butter flavored” or “tastes like butter” or “can’t believe it’s not butter,” and to avoid the label that lists “natural and artificial flavoring.” The artificial flavoring could be diacetyl, or some other scary chemical about which I’ve blogged before.

I checked the label on the Land O Lakes and the Trader Joe butters I happen to have in my fridge. The Trader Joe ingredient list is limited to “sweet cream.” The Land o Lakes lists “sweet cream and natural flavorings.” I hope that means they’re diacetyl-free.

I know butter is expensive. And it’s bad for people with high cholesterol. And it burns at a lower temp, so it’s not always the best thing for cooking. But the solution isn’t to eat margarine. Use vegetable or olive oil in your pan instead. Spread an avocado on your toast rather than margarine. And try making popcorn the old-fashioned way.

Julia Child was right. Butter is better.

 

Margarine factory, Berlin 1948 via German Federal Archives Bild 183-R68086/Wikimedia
1893 Nederlands: Prijslijst: Margarine-Boterfabriek Joh. Jurgens, Osch/Wikimedia
Hermann Kauffmann, 1889 Tändelndes Paar beim Buttern in der Stube/Wikimedia

Posted at 4:21 AM

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{ 6 comments… read them below or add one }

Dave Pavia September 27, 2012 at 8:13 am

Thanks for the research Sarah

“A small sliver of real butter can go a long way in the pan and it tastes better too.”- Ned Simerlein (Director- Integrated Athletic Performance )

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Cathy Mealey September 27, 2012 at 11:42 am

My mother loves to terrorize us with tales of her youth, when one of her household chores was to mash a tablet of unknown yellow-orange dye into a tub of greasy crisco-like fat until it resembled butter. I am shuddering just by writing that. And yet she still fed US margarine throughout my childhood. It was not until I met my Irish now-husband until I learned the joys of true unadulterated butter.

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Anita Burns December 19, 2012 at 1:58 pm

I haven’t knowingly touched margarine for 30 years. Butter was good enough for Julia and it’s good enough for me. This diacetyl thing in unsalted butter has taken me by surprise. I read that it can be listed under “natural” flavorings. I’m hoping that is wrong. I a a baker and use a LOT of butter.

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Sean C April 11, 2013 at 3:42 pm

Just an FYI to anyone that comes across this: I cant believe it’s not butter does NOT contain diacetyl, well at least according to their website(http://www.icantbelieveitsnotbutter.com/help/faq) which explicitly states: “I Can’t Believe It’s Not Butter!® spreads, sticks, and spray products do not use flavorants that contain diacetyl…”

The article does not explicitly state that this product uses diacetyl, but the title strongly implies that it does.

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Sarah April 11, 2013 at 3:57 pm

You’re right, Sean, about their website stating that ICBINB does not contain diacetyl. However, their site does not seem to have much transparency about what ingredients it does contain. As I mentioned in my post, many manufacturers are responding to growing consumer awareness about diacetyl by swapping it out with other, possibly equally unhealthy, ingredients. Another commenter asked customer service if ICBINB contained the substitute ingredient I mention, 2,3-pentanedione. The customer service person claimed not to know.
I did not claim that any particular product contained diacetyl, and would be delighted to know the specific ingredients should the manufacturers care to make them public. And I respectfully disagree that the title of my blog post implies that ICBINB contains diacetyl. It merely plays on the wording of products not being real butter.

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Diacetyl iLiquid May 13, 2013 at 7:32 pm

This event has also affected the alternative smoking industry, where ecigarettes are made with flavorings such as diacetyl to produce vanilla or butterscotch type flavor profiles. Within an ecigarette, a heating element heats up the liquid and is inhaled, which is a very similar scenario to inhaling freshly popped microwaved popcorn.

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